Orange County, California

Dean Fouad

Entrepreneur. Founder. Creator.

From generating over $1.3M in TikTok Shop sales to building companies from the ground up, Dean Fouad is an entrepreneur focused on turning ideas into brands, products, and experiences people actually want to use.

Explore LiveVibe→Discover WYSK→

Dean Fouad, entrepreneur and founder of LiveVibe and WYSK

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01 — The Story

It Started With Content.

Dean Fouad began his entrepreneurial journey at 18 through content creation and TikTok Shop affiliate marketing.

What started as creating short-form videos quickly became an education in consumer behavior, marketing, storytelling, and what actually makes people take action online.

Through testing products, studying performance, and creating content at scale, Dean generated more than $1.3 million in TikTok Shop sales and over 150 million lifetime views.

But content was never the final destination.

The experience gave Dean a front-row seat to how products are discovered, how communities form around brands, and how ideas can turn into businesses.

That became the foundation for the next chapter:

Building his own companies.

02 — By the Numbers

$1.3M+
TikTok Shop Sales Generated: 150M+
Lifetime Content Views: 18
Age Dean Started His Entrepreneurial Journey: 2
Companies Founded

03 — Companies

What I'm Building

LiveVibe · Co-founder

See What's Happening. Right Now.

LiveVibe is a real-time social discovery platform co-founded by Dean Fouad.

The platform was created around a simple problem: traditional reviews and social media can tell you what a place was like yesterday, last month, or last year — but they often can't tell you what it's like right now.

LiveVibe is designed to change that.

Users can discover what places are actually like in real time through short-lived, location-verified posts called Vibes. These updates help people understand the current crowd, atmosphere, energy, and overall experience before deciding where to go.

LiveVibe combines social content, real-time discovery, and location technology to create a more current way to explore the world around you.

Explore LiveVibe→

Know The Vibe. In Real Time.

WYSK · Founder

Rethinking Cake.

WYSK is a consumer food brand founded by Dean Fouad with the goal of reimagining one of the most familiar categories in the grocery aisle: cake.

The company began with a simple idea — enjoying cake shouldn't have to mean choosing between indulgence and your goals.

WYSK is developing a new generation of premium cake mixes focused on delivering the taste, texture, and experience people expect from traditional cake while taking a different approach to calories, sugar, and ingredients.

WYSK's first products are currently in development.

The larger vision is to build a modern food brand that rethinks traditionally indulgent categories without removing what made people love them in the first place.

Discover WYSK→

Made For Another Bite.

04 — Journey

From Creator to Founder

Age 18

The Beginning

Dean begins creating content and working as a TikTok Shop affiliate, learning digital marketing, consumer psychology, content creation, and e-commerce through firsthand experience.

TikTok Shop

$1.3M+ Sales Generated

Dean scales his content and generates more than $1.3 million in TikTok Shop sales while accumulating more than 150 million lifetime views.

LiveVibe

Building Technology

Dean co-founds LiveVibe, moving from promoting products to building a technology company and consumer platform from the ground up.

WYSK

Building Consumer Brands

Dean founds WYSK, applying his experience in content, consumer behavior, branding, and e-commerce to the consumer packaged goods industry.

Today

Just Getting Started.

Dean continues building companies at the intersection of technology, consumer products, media, and culture.

05 — How the Pieces Connect

Content taught me what gets attention.
Building taught me what deserves it.

Dean's experience across content, technology, and consumer products gives him a perspective shaped by both sides of modern entrepreneurship.

He started by learning how to capture attention and generate demand for other companies' products.

Today, he's applying those lessons to products and companies of his own.

Content

Understanding attention, storytelling, and distribution.

Technology

Turning problems into products and building platforms from zero.

Consumer

Building brands around products people genuinely want.

06 — What I Believe

Start before you're ready.

Attention means nothing if you don't know what to do with it.

The best way to understand business is to build one.

Make something people actually want.

07 — About

About Dean

Dean Fouad is an entrepreneur and founder from Orange County, California.

He began his entrepreneurial journey at 18 through short-form content and TikTok Shop affiliate marketing, eventually generating more than $1.3 million in TikTok Shop sales and more than 150 million lifetime content views.

Dean later transitioned from promoting products to building them.

He co-founded LiveVibe, a real-time social discovery platform designed to help people see what places are like right now, and founded WYSK, a consumer food company developing a new approach to traditionally indulgent foods.

His work today spans technology, consumer products, content, branding, and digital distribution.

At 21, Dean's story is still in its early stages.

Let's Change The World.

For business, partnerships, media, and other inquiries.

Email→LinkedIn→Instagram→TikTok→